Fast Facts
People remember 30% of what they see, 20% of what they hear, but 70% of what they watch. *
The world is watching online video
About 2 billion internet users worldwide. - Nielsen Online
The number of online video viewers will grow by more than two thirds from 563 million in 2008 to 941 million in 2013. - ABI Research
The total U.S. audience engaged in a record 6.9 viewing sessions in August 2011.- comScore Video Metrix
80% of total U.K. Internet users and 78% of users in France watched video online in 2009. - comScore
America is watching online video
There are 180 million U.S. internet users as of August 2011. - comScore
180 million U.S. Internet users (80% of online population) watched 18 hours of online video in August 2011. - comScore Video Metrix
Mobile Internet Usage
76% of the population (90 million users) own smartphones and used them to access the internet which is a 50% growth this year (2011) - eMarketer
4.8 million U.K. Mobile phone subscribers used their phone to watch any kind of TV or video. - comScore
78% of mobile users rely on their mobile phone for up-to-the minute information, only 19% of these users haven't seen online video. - InsightExpress.com
Video Email
Video viewing increases click-through rates by 2-3 times more. - Forrester Research
Retention
Including online media such as video content can increase viewers' focus on a website ten times longer. - PEW Internet & American Life
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